Privacy Policy

Last Updated: February 9, 2026
Your privacy is important to Appleton International Airport. This statement discloses the information practices for Appleton International Airport websites, including what type of information is gathered and tracked, how the information is used, and with whom the information is shared.

Personal Information

In general, you can visit Appleton International Airport online without telling us who you are or providing personal information. However, there are times when we, or our partners acting on our behalf, may request information from you.

You may choose to provide personal information in a variety of situations. For example, you may wish to give us information such as your name, address, email, or phone number to correspond with you, sign up for communications, participate in a survey, register for airport Wi-Fi, or enter a contest or promotion. You may also submit your résumé or other personal details in connection with a job opportunity at Appleton International Airport.

When we collect personal information, we will explain how it will be used. If you tell us that you do not want us to use the information to make further contact beyond fulfilling your request, we will respect your wishes. If you provide personal information about someone else (for example, a spouse or colleague), we will assume you have their permission to do so.

Using and Sharing Personal Information

The following paragraphs describe how Appleton International Airport may use your personal information and with whom it may be shared. Depending on the purpose of your visit or interaction, one or more of the following paragraphs may apply.

Fulfilling Your Transaction Request

If you request something from an Appleton International Airport website—such as a callback, newsletter, or marketing materials—we will use the information you provide to fulfill your request. To help us do this, we may share information with other departments within Appleton International Airport or with Outagamie County, as appropriate. In connection with such requests, we may also contact you as part of our customer satisfaction surveys or for market research purposes.

Marketing and Communications

Appleton International Airport may use personal information collected directly from you (such as through forms, surveys, or Wi-Fi sign-ups) to provide information, updates, and offers about airport services, events, or promotions.

We may share limited first-party data (such as your name and email address) with a trusted marketing partner who assists us in providing advertising, email communications, or analytics on our behalf. This data is shared solely to support Appleton International Airport’s marketing and engagement efforts and is not sold to third parties. Our marketing partner is required to protect your information and may not use it for unrelated purposes.

To coordinate and personalize our marketing communications, we may use a secure data platform that helps us connect website activity with email or advertising interactions. This enables us to send travelers more relevant messages about airport services, destinations, and promotions while maintaining the confidentiality of personal information.

If you prefer not to receive promotional communications, you may opt out at any time by following the unsubscribe link in our emails or by contacting us at info@atwairport.com.

Data Collection and Integration Platforms

Appleton International Airport uses a customer data platform (CDP) to help manage and integrate the information we collect across our digital properties. This system allows us to better understand how our website, applications, and communication channels are used so that we can improve user experience, personalize content, and deliver relevant messages.

The CDP collects first-party data such as website interactions, form submissions, and engagement with marketing emails. This data may be combined with other information you provide to help Appleton International Airport analyze trends, measure performance, and communicate more effectively with travelers.

The CDP acts as a service provider on our behalf. It does not sell or use personal information for its own purposes and operates under strict contractual and security obligations that align with this Privacy Policy.

In some cases, data collected through our website may be routed securely to approved marketing or analytics partners through our customer data platform. These partners are contractually bound to process the data only on our behalf and to maintain its confidentiality and security.

Appleton International Airport Human Resources Websites (Including Recruitment)

In connection with a job application or inquiry—whether advertised on an Appleton International Airport website or otherwise—you may provide us with information about yourself such as a résumé or CV. We may use this information throughout Appleton International Airport and its related entities for employment consideration or to respond to your inquiry. Except where you tell us otherwise, we may retain this information for future opportunities.

Cookies, Web Beacons, and Other Technologies

We sometimes collect non-identifiable information from visits to our websites to help us provide better service and improve user experience. For example, we may track the domains from which people visit and measure visitor activity on Appleton International Airport websites, but we do so in ways that keep the information non-identifiable. This type of data, sometimes called clickstream data, helps us analyze trends and traffic patterns.

When we collect personal data from you in a transaction, we may combine certain details from that interaction in a non-identifiable format with clickstream or other aggregated data to understand overall visitor behavior. This information is analyzed only at an aggregate level.

We collect the information mentioned above through technologies such as cookies and web beacons. A cookie is a small piece of data that a website sends to your browser, which may then be stored on your computer or device. Some Appleton International Airport pages use cookies—sent by Appleton International Airport or by third-party vendors—to improve your experience when you return to the site.

You can set your browser to notify you before receiving a cookie, giving you the choice to accept or reject it. You can also turn off cookies entirely, though some website features may not function properly if you do so.

Some Appleton International Airport websites also use web beacons or other technologies to tailor site content and improve service. These technologies may track anonymous visitor interactions, often in conjunction with cookies. If you turn off cookies, web beacons will still detect visits but will not associate them with cookie information.

Analytics and Tracking

We use analytics and customer data tools to help us understand how our websites and digital services are used. These tools may use cookies, tags, and event tracking technologies to collect non-identifiable or pseudonymized information about user activity.

This information may include pages viewed, links clicked, search behavior, or interactions with forms. The data collected is used to improve our content, measure engagement, and support marketing efforts. We do not use these tools to collect sensitive personal information, and you can manage your cookie preferences through your browser settings.

Disclosures Required by Law

In certain circumstances, personal information may be subject to disclosure pursuant to judicial or governmental subpoenas, warrants, or orders.

Privacy Technology

Technology continues to evolve and will increasingly help individuals control their personal information. Appleton International Airport supports the development of privacy technologies that create greater trust and confidence in the handling of personal information.

Products and services are available to help you manage your online privacy. For example, the Network Advertising Initiative and Digital Advertising Alliance provide resources for understanding and managing interest-based advertising preferences. Please note that Appleton International Airport has not formally evaluated these tools.

Links to Non-Appleton International Airport Websites

Appleton International Airport websites may contain links to other websites. Appleton International Airport is not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any websites you visit.

Notification of Changes

This privacy statement was last updated on February 9, 2026. A notice will be posted on our website home page for 30 days whenever this privacy statement is changed in a material way.

Privacy Questions and Access

If you have a question about this statement or Appleton International Airport’s handling of your information, please contact us at:
Email: info@atwairport.com

If you wish to obtain a copy of the personal information you have provided to Appleton International Airport, or if you believe the information we hold is incorrect and wish to have it corrected, please email us at the same address.

Before Appleton International Airport can provide access or correct any inaccuracies, we may ask you to verify your identity and provide additional details to help us respond. We will make every effort to respond promptly and appropriately.

This website is maintained by Appleton International Airport.